The challenge

As Meta technologies expanded in the Indian market, cross-functional partners in India wanted an onboarding program to support small and medium-sized business (SMB) advertisers. In response, the Meta Small Business Academy was created to help SMBs build digital marketing skills using Meta technologies.

My role

The program includes six learning paths, each with its own skilling certificate. My role was to develop two new courses to address gaps in the existing content library curated for the program. I also led the final phase of content development, which involved writing course descriptions, aligning assessment questions with learning objectives, and contributing to LMS design decisions.

The results

The program was launched and helped tens of thousands of advertisers earn a digital marketing skilling certificate in the first year. The program continues to be part of the India team's evergreen content for their onboarding efforts.

Note: The Meta Small Business program has been deprecated, and I have a PDF version for demonstration purposes.