The challenge

The goal of this project is to onboard advertisers looking to drive sales on Pinterest. There is a misconception among marketers that Pinterest is primarily an upper-funnel platform for brand awareness. This course challenges this misconception by demonstrating how Pinterest can also support lower-funnel goals, such as driving conversions and sales.

My role

Designed for retailers, merchants, and agency partners, this course guides users through uploading product catalogs to Pinterest to increase traffic and drive conversions. I collaborated with cross-functional teams to revise and update the content, incorporating the latest catalog features available in Pinterest Ads Manager.

The results

The course offers step-by-step instructions for uploading catalogs and highlights key technical features, including APIs and third-party integrations. Currently, there is no other comprehensive, centralized guide on Pinterest for using catalog tools—this course fills that gap. It also serves as an on-demand guide for advertisers and is included in the Performance Essentials badge.